- Worked on the launch of Oatsom – Pakistan’s first instant, flavored Oatmeal as a Marketing (Brands) Intern.
- Formulated a PR Plan for the launch.
- Conducted a landscape analysis to gauge the performance and marketing efforts of other oats and breakfast brands.
- Conducted a category analysis to present price points and category data.
- Conducted meetings with other departments to ensure a smooth launch.
- Reviewed presentations by Creative and PR agencies.
- Organized an advertising and branding conference at IBA.
- Worked as the Head of Creatives and Executive Council Member, leading a team of over 80.
- Onboarded corporate sponsors and partners including Abhi, Chase Up, California Pizza, ARY News, and Fogg.
- Moderated two rounds of the competition.
- Won the award for “Best Executive Council Member.”
- Handled customer messages and created Instagram stories as a Community Manager.
- Boosted engagement by 50%
- Secured an 80% conversion rate of DMs into customers.
- Created a food delivery app for a fine-dine restaurant as part of Google’s UX Design Specialization.
- Conducted user research and created customer personas.
- Created empathy maps and problem statements.
- Designed paper and digital wireframes and used them to create a low-fidelity prototype
- Created mockups and made a high-fidelity prototype.
- Conducted usability tests at each stage of the design process.
- Used Adobe XD to create a design for a pet adoption website as part of Google’s UX Design Specialization.
- Conducted UX research and created customer personas and empathy maps.
- Created wireframes, mockups, and prototypes.
- Conducted usability tests at each stage.